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Industry · Retail & Consumer

Retail & Consumer.

Omnichannel experience, demand forecasting, and automation for retail —powered by AI, data, and payment security.

Why SUMāTO in this sector
Customers buy where the experience flows.

Seasonal peaks, omnichannel demands, and tight margins. SUMāTO connects service, data, and operations to sell more and sell better.

Use cases

12 ways Retail & Consumer leverages our portfolio.

Shopping assistant in the digital channel

Understands what the customer is after even when they do not use the product's exact name, shows alternatives that are actually in stock, and settles questions of size, compatibility, or delivery time. Fewer baskets abandoned over an unanswered question, and fewer returns caused by the wrong choice.

Product listings built from the catalogue

Generates consistent descriptions, attributes, and search text for thousands of references from the information the supplier sends, keeping the brand's tone. The team reviews and approves instead of writing each seasonal listing one by one, which is where weeks currently go.

Replenishment and purchase orders

Works out what to reorder, how much, and when, from actual sales, supplier lead time, seasonality, and shelf space, then raises the order within the approved limits. Fewer stockouts on what sells and less capital tied up in what has not moved for months.

Returns and after-sales

Takes the request, checks it against policy and time limits, generates the label, and follows the case through to the customer's refund. They see where it stands without calling, and the team stops handling every return by email and losing the ones that went unanswered.

Product and price setup across channels

Publishes new lines, price changes, and promotions to store, web, and marketplaces from a single point and at the same moment. It ends the price differences between channels that cause complaints at the till and the improvised discount given to save the sale.

Demand forecasting

Anticipates what will sell by store, reference, and week using your own history and the factors that genuinely matter: season, promotion, weather, local calendar. Useful for buying and distributing ahead of time, rather than reacting once the shelf is empty or the warehouse full.

Customer value and personalisation

Tells apart the one-off buyer from the customer who sustains the business, what each group is worth over time, and what moves them. It lets you aim promotions at those who respond and stop discounting systematically to people who were going to buy anyway.

Profitability by category and store

Allocates margin, logistics cost, shrinkage, and returns cost down to category and store level. It shows what sells heavily but leaves little once reverse logistics is taken out — exactly the conversation aggregate margin hides across whole campaigns.

Protecting payments and customer data

Looks after card and personal data in store, at the till, and in the digital channel, with access control, segmentation, and every consultation logged. The evidence a payment-methods audit asks for is gathered continuously, not assembled at the last minute.

Supplier and operations paperwork

Contracts, commercial terms, delivery notes, product certificates, and rebate agreements become findable by what they contain. Settling a difference with a supplier stops depending on who kept the email and on whether that person is still with the company.

After-sales at any hour

Order status, exchanges, returns, and warranties, handled by voice, chat, or messaging on the channel where the customer already writes. What needs a person arrives with the order, the history, and the previous actions loaded, without asking for the order number again.

Product guidance in store and online

Answers questions on use, compatibility, warranty, and availability from the real catalogue, on the customer's phone or at the point of sale. It takes off shop-floor staff the questions that repeat every day and frees them for the sale that does need judgment.

Best practices

How we ensure results in Retail & Consumer.

01

Start with an assessment

Diagnose first and invest after: what is missing, what is urgent, and what it costs.

02

Build on what you already have

We work on your current systems, without replacing them.

03

Prioritize by impact

We rank the cases by what they save and by how easy they are to put in place.

04

Protected data, clear rules

Who can see what, a record of every access, and limits set from the start.

05

A person has the last word

Technology does the repetitive work; what needs judgment stays with your team.

06

Measure and improve

Indicators your committee reviews, so you can correct as you go.

Methodologies

The method behind how we deliver.

Assessment, strategy, execution, and resilience, applied to the context of your industry.

Assessments

We evaluate readiness, maturity, and risk before we begin — view assessments.

Strategy & Architecture

PETI and enterprise architecture with TOGAF — learn more.

Project execution

PMI, Scrum, and Design Thinking depending on the challenge — agile projects.

Resilience

Continuity and recovery with DRP and BCP — view continuity.

Why SUMāTO

Experience that spans industries.

We have delivered across very different sectors —banking, government, healthcare, telco, retail, energy— and that cross-industry learning accelerates every project while reducing its risk.

9 years

Mission-critical operations in LATAM

Experience in regulated, highly complex sectors.

No fixed brand

The best technology for your case

We integrate our own software and our partners'; we do not tie you to one vendor.

One point of accountability

We answer for the outcome

From strategy to 24/7 operations, a single firm is accountable.

Portfolio

AI, data, automation, and security

Capabilities that combine to fit what each industry needs.

Across industries

What we learn in one sector serves another

What works in banking or telco accelerates healthcare, retail, or government.

On what you have

Without replacing your systems

It protects your investment and reduces the risk of every project.

Frequently asked questions

What Retail & Consumer teams usually ask.

How can AI improve omnichannel service in my retail operation?+
At SUMāTO we integrate your sales and service channels (store, web, app, WhatsApp, and social media) into a single view, with AI assistants that answer inquiries, recommend products, and escalate cases to your human team when appropriate. This delivers consistent, traceable responses at every touchpoint. You can explore our conversational approach in AI Contact Center and add behavioral analytics with Analytics.
What does SUMāTO offer for loss prevention with video analytics?+
We apply video analytics to your existing cameras to detect patterns associated with shrinkage, stockouts, and atypical in-store behavior, generating real-time alerts for your staff. The goal is to give your loss-prevention team visibility without relying on the manual review of recordings. You can explore these intelligent monitoring capabilities in Artificial Intelligence and complement them with reporting in Analytics.
How do demand and inventory analytics help reduce stockouts?+
We consolidate your sales, turnover, and seasonality data to anticipate demand by product and point of sale, supporting replenishment and allocation decisions. This way your commercial team works with clear projections instead of isolated hunches, protecting the capital tied up in inventory. Learn how we structure these dashboards and models in Analytics, integrated with your existing systems.
Is it possible to personalize each customer's experience without losing control?+
Yes. Using the information you already collect, we build segments and recommendations that tailor offers, content, and communications to each customer's profile while maintaining clear business rules. Personalization is activated gradually and measurably, so your team can validate results before scaling. You can orchestrate these interactions from AI Contact Center and measure their impact with Analytics.
How does SUMāTO protect the cybersecurity of payments and customer data?+
We support your operation with security controls over payment flows and the safeguarding of personal data, including monitoring, access management, and incident response. Our aim is for your business to operate with confidence in every transaction while safeguarding service continuity. You can review our preventive and defensive approach in Cybersecurity, aligned with your physical and digital channels.
Which retail processes are best to automate first?+
We usually start with repetitive, high-volume tasks such as reconciliations, price updates, catalog uploads, and order management, where automation frees up your team's time and reduces errors. We prioritize alongside you based on impact and effort, to deliver early results. Learn how we deploy software robots in RPA Automation and how they connect with your sales systems.
Technology for this sector

How we solve for Retail.

The capabilities with the most traction in this sector, and why.

Data & Analytics

purchase behavior, assortment and price elasticity.

Artificial Intelligence

demand forecasting, personalization and inventory control.

Cloud

seasonal peaks without paying for idle infrastructure the rest of the year.

The concrete first step

Data & Analytics Maturity Assessment

In retail nearly every decision —assortment, price, replenishment— depends on data. The assessment determines whether yours can support it and what to fix first.

Further reading

Retail, in depth.

The first step

Let's bring this to your Retail & Consumer operation.

Schedule a 90-minute assessment and we'll prioritize the highest-impact use cases for your organization.

Schedule an assessment (90 min)