Ideas que transforman su operación.

For years, to automate meant programming a robot to repeat, step by step, exactly what a human told it: open this screen, copy that field, paste it there. It worked, until the form moved or an...

For years, artificial intelligence in customer service was sold as a promise: chatbots that would "understand everything" and resolve any request. The reality, until recently, was more modest. But...

December always invites us to look back, but this year the most useful exercise is to look ahead. After a 2024 marked by experimentation with generative AI and by a global infrastructure outage that...

Over the past year, copilots have become familiar: a window that suggests code, drafts an email, or summarizes a document while you keep control of every step. But something is changing. Systems are...

For years, the conversation about technology costs in companies across the region revolved around a single protagonist: the cloud. Today, in this autumn of 2024, a second engine of spending has...

On May 13, 2024, OpenAI introduced GPT-4o, a model that understands and generates text, audio, and image within a single line of reasoning and responds with a latency close to that of a human...

The pilot worked. In a controlled demo, the model answered well, the team applauded, and someone uttered the fateful phrase: "this is ready for production." Three weeks later, the inconsistent...

A few months ago, artificial intelligence governance was a conversation reserved for technical teams. Today, as I open my first meetings of the year, I find that AI compliance is already on the...

Over the past year, the conversation about artificial intelligence has revolved almost entirely around a single number: parameter count. The bigger the model, the better, seemed to be the rule. But...

For years, advanced analytics lived behind an invisible barrier: to ask your data a question, someone had to know how to write a query, build a dashboard, or wait on the BI team. In 2023, generative...